KAMLOOPS IS SITUATED IN A SCENIC VALLEY AT THE junction of the North and South Thompson Rivers. It is the major service centre for many of the surrounding communities such as Ashcroft, Cache Creek, Clinton, Lytton and Merritt with an estimated population of 127,195. When it comes to its role in the community Kamloops This Week takes its mandate as the number one source of community news, advertising and involvement very seriously. From in-depth local coverage of events that matter to Kamloops’ residents to unwavering support of community groups and charities, Kamloops This Week is always at the forefront. When it matters to the community it serves, Kamloops This Week takes pride in its well earned reputation as a true community leader.
KAMLOOPS THIS WEEK REALLY DELIVERS WHEN it comes to pre-prints and samples, offering the only fully CCAB audited total market delivery system in Kamloops. Kamloops This Week is welcomed into nearly 30,000 Kamloops homes every Tuesday and Thursday morning before 7:00 am. ensuring on time, on point delivery of your advertising message. If pre-printed materials are part of your advertising mix, Kamloops This Week should definitely be at the top of your marketing plan.
THE POPULATION OF KAMLOOPS IS 85,000 AND it’s predicted to grow at a rate of 2% annually over the next 5 years. Average age is similar to the BC average with 45% aged 25-54. The average household income in the city of Kamloops is $39,242 with an estimated labour force of more than 49,000. Total expenditure for the area is $1.84 billion.
Readership with ComBase
- 65% of Kamloops adults report Kamloops This Week as their preferred community newspaper.
- 66% of Kamloops women are reading Kamloops This Week.
- 68% of Kamloops This Week readers read all 4 of the last 4 issues.
- 58% of adults with a household income of $50,000 – $74,999 are reading Kamloops This Week.