Accommodation tax revenue up
Revenue from the city’s accommodation tax increased 16.2 per cent in the first three months of the year from the same period in 2010.
March numbers are the highest seen for that month since the 2005 introduction of the tax.
The 2011 first-quarter results are keeping pace with 2010 overall numbers that saw an increase of 15.6 per cent over 2009 tax revenues.
The increase is due in part to an ongoing economic recovery, sport tourism, a strong meetings market and tactical marketing by Tourism Kamloops to its target markets, the agency said in a press release.
“These numbers are strong and exceed forecasts set for growth in 2011,” said Tourism Kamloops CEO Lee Morris.
“With major sporting and other special events being hosted in Kamloops and marketing efforts targeting the Metro Vancouver area, there is considerable optimism that the growth will continue throughout the year.”