Chevrolet celebrates 100
The first Chevrolet was built in 1911 in a rented garage near downtown Detroit and began a journey that has taken Chevrolet to every corner of the planet.
Now, 100 years and more than 209-million cars and trucks later, Chevy is one of the world’s largest car brands, doing business in more than 140 countries.
“We have great plans for Chevrolet’s next 100 years,” said Chris Perry, vice-president, global marketing and strategy for Chevrolet.
“Chevrolet starts its second century with its best product lineup ever and strong growth in major markets in Asia, Europe and South America.
“Our goal is to build on the foundation laid in our first hundred years to make Chevrolet a hometown brand in home towns around the world.”
Chevrolet is becoming GM’s global mainstream brand, the foundation of the company’s business in most major markets.
In recent years, Chevrolet has expanded from its traditional markets in North and South America and its list of Top 10 markets now includes China, Russia, Uzbekistan and India.
Chevrolet today sells more than 60 per cent of its vehicles outside the United States.
Last year, Chevrolet sold a record 4.26-million cars and trucks, and was the only Top Five global auto brand to grow its market share.
This year, Chevy is on track to post its best sales in its 100-year history.