Stand-ins can win with Tourism Kamloops
Tourism Kamloops has launched its Stand-In contest.
The Stand-In campaign concept plays with the idea of getting B.C. residents to get out of their mundane everyday situations, leaving their “stand-in” to take their place while they are participating in fun activities in Kamloops.
Tourism Kamloops’ campaign adds a dog to the situation.
Tourism Kamloops is offering a Lucky Dog getaway package, including accommodation, two VIP tickets to the Cesar Milan Tour on Nov. 9, a couple’s massage at Canada’s only ginseng spa and more.
A Global TV campaign will run for three weeks, along with promotions on Twitter featuring additional prizes.
“We are excited to promote the abundance of dog-friendly amenities, including numerous off-leash hiking parks, beaches, dog-friendly outdoor cafes and accommodation options,” said Tourism Kamloops’ CEO Lee Morris.
“Not only will the four legged friends have a ball in Kamloops, their humans will have a great time, too.”
“Our primary goal is to showcase Kamloops’ diverse family attractions and to drive increased visitation from B.C.”