Kamloops the star of new sports video
B.C. Lions fans will be seeing a lot more of Kamloops when the 2013 CFL season begins.
Every home game next year will feature a two-and-a-half minute commercial promoting the city’s sporting facilities and its Tournament Capital image.
It’s a commercial with which Kamloops Blazer fans are likely already familiar.
The Western Hockey League team has featured the video — in which local athletes compete at everything from roller derby and martial arts to hockey and badminton — at home games since Nov. 16.
Jeff Putnam, the city’s parks, recreation facilities and business operations manager, said that, until now, Kamloops hasn’t had a video to promote itself and show off its sportier side.
“We always had a video, but it was always the corporate, city of Kamloops-type of video. It didn’t explain why we were such a great sport-hosting community,” he said.
The commercial was shot by Joy Factory Films, a local company that also shot video for the city early in 2012, showcasing its new corporate motto. Putnam estimates the cost of the commercial at $7,500.
Putnam has received positive reviews of the spot so far — many coming via Twitter after Blazer games.
“On Aug. 19, we showed it at a B.C. Lions home game just as a trial pilot project and the city received emails and phone calls from people that used to live in Kamloops that now live in the Lower Mainland, saying how much they wished they still lived here,” Putnam said.
“So, I thought that was pretty cool.”
The new commercial will also be used in the city’s bids for major sporting events.
To view the video, go online to youtube.com/user/CityofKamloops/.