Arpa Investments’ Community Fence Art Project has won a Gold Hermes Creative Award.
The Community Fence Art Project was erected at Arpa’s The Colours on Spirit Square residential development that is being constructed between Mackenzie Avenue, Tranquille Road and Yew Street in North Kamloops.
“Our team thought making this announcement today was perfect as this week in B.C. is Multiculturalism Week,” Arpa partner Joshua Knaak said. “This week is meant to celebrate the contribution of our multicultural communities and to appreciate the way diversity enriches not only our province, but our community right here on Kamloops’ North Shore.”
The Hermes Creative Awards honours the messengers and creators of creative works of art and Hermes winners bring their ideas to life through traditional and digital platforms.
Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, advertising, marketing and communication programs, of which ARPA Investments won gold in the Print Category.
The premise of The Colours’ overall marketing campaign — “Bring Your Colour” — was founded in the imagery of a colourful collection of diverse and unique personalities from across generations coming together to create a community.
Arpa said the Community Fence Art Project was an opportunity to show that the new development would be a diverse, inclusive, and social place where neighbours look out for each other.
The art project consists of 150 plywood boards painted by community members and affixed to the construction fencing around the development site. Guided by local artist Adriana Arzeta Soldevilla, the panels were crafted by kids from the Boys and Girls Club, Kamloops Y and local schools, as well as by members of the business community and the ARPA Investments construction team.
“To be recognized for excellence in creativity is kind of the icing on the cake for our team,” said Jasbir Mahal of ARPA Investments. “We didn’t set out to do this project to win an award, but to be recognized is very special because this also recognizes the spirit of our community and all of those who were all involved in creating this project.”
Once construction is complete in the spring of 2021, the fencing will be removed and the McDonald Park Community Association will repurpose the fence art for its community garden.