As a co-producer of the documentary The Jay Abraham Story, V. Krishna Lakkineni of Kamloops was able to get up close and personal with Abraham, a noted American businessman and speaker.
That was all the reward Lakkineni wanted, but winning a Telly Award for the film was icing on the cake.
Lakkineni happened to meet Abraham at the Thought Leaders Summit in Hollywood, Calif., in 2017.
Over the course of the meeting, he learned of an opportunity to become involved with a documentary film about Abraham.
In doing so, he managed to get more face-to-face time with the businessman.
Each of the co-producers on the film received two days of coaching from Abraham, as well as six group calls, with the experience filmed and edited to produce the documentary.
The cost of helping produce the documentary was quite a bit less than what it would have cost for an equivalent amount of training from Abraham, so Lakkineni considered the opportunity a bargain.
The film won a bronze trophy in the category of Non-Broadcast General-Biography at the 2019 Telly Awards, which showcases the best work created within television and across video.
It was an opportunity of a lifetime for Lakkineni, who had already read Abraham’s book Getting Everything You Can Out Of All You’ve Got.
When asked for his greatest takeaway from the documentary experience, Lakkineni described it in one word: “Pre-eminence.
“How do you know what people want and be ready with the product, even before they think they need it?” Lakkineni asked.
It’s that kind of business approach he hopes to bring to his own company. Lakkineni is founder and CEO of ROI Media Works in Kamloops, but he would like to spend more time on non-profit and charity projects.
For example, he is working to develop a foundation called Hope For One Million Kids, through which he wants to create a safe environment and provide education to underprivileged kids.
Until then, Lakkineni remains involved on a smaller scale with other charities, such as the Children’s First Foundation and sponsoring a backpack as part of the Thompson Nicola Cariboo United Way’s Feeding The Future campaign.
To watch the documentary, go online to abraham.com/the-jay-abraham-story-documentary/.