The Ministry of Advanced Education and Skills Training has relaunched the "...Is Not Yes" campaign to increase awareness about sexual violence prevention and available supports for post-secondary students.
Building on the 2019-2020 campaign of the same name, and the student input that helped create it, the campaign aims to reach more students through a larger online and on-campus presence.
"Sexual violence has no place on our campuses," Advanced Education Minister Anne Kang said in a statement.”
“Understanding consent is one of the first steps to preventing sexual violence because only 'yes' means 'yes'. The messages about sex, consent and sexual violence in this campaign are direct because students have told us loud and clear that we need to meet them in a thought-provoking and direct way."
As nearly two-thirds of sexual assaults occur on campus during the first eight weeks of school, the campaign launched on Sept. 8 and continues through October.
The campaign is being publicized via digital ads and print ads and display murals in popular student restaurants and bars.
Shareable campaign materials have been distributed to student and faculty organizations at all 25 public post-secondary institutions around B.C., including Thompson Rivers University.
“Our campuses and our communities are safer when people know that sex without consent is the crime of rape and we applaud the province for providing these key educational resources around what is and what is not consent," said Ninu Kang, executive director of the Ending Violence Association of BC. "Consent to sexual activity is needed every time and must be freely given, specific, clear, coherent, enthusiastic and ongoing."
If you or someone you know is a victim of sexual assault, contact VictimLinkBC, a toll-free, confidential, multilingual service available across B.C. and the Yukon 24 hours a day, seven days a week,, by calling or texting 1-800-563-0808 or sending an email to VictimLinkBC@bc211.ca. You can also call your local police or 911.