Salvation Army adding virtual kettles to its annual fundraising campaign

Anyone can sign up and create their own kettle through a system similar to building an online GoFundMe campaign. Those taking part can set their dollar goal, explain why they are fundraising for the Salvation Army and share the page with friends and family across social media.

The Salvation Army’s annual Kettle Campaign is its primary fundraiser for the entire year, but with a strong likelihood there will be fewer people stationed at storefronts during COVID-19 pandemic, the organization has had to look at some ways to modify the campaign.

“We rely so heavily on repeat donors,” Kamloops Salvation Army Capt. Cory Fifield said, noting the number of times a given individual walks past one of the kettles will be reduced, perhaps even drastically.

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In addition, there have been a number of people who have volunteered to be stationed kettle in the past who don’t feel safe doing so again in 2020.

That’s why the Salvation Army has added virtual kettles as a way to support the cause.

Salvation Army Kettle Campaign
Salvation Army Kettle Campaign volunteer Michelle Mah was playing Christmas carols on her violin while stationed outside London Drugs in downtown Kamloops during a past campaign. While there will be physical kettles stationed at storefronts, the pandemic means fewer will be seen, which is why the Sally Ann is adding an online component to the annual fundrasiser. - Dave Eagles/KTW

Anyone can sign up and create their own kettle through a system similar to building an online GoFundMe campaign. Those taking part can set their dollar goal, explain why they are fundraising for the Salvation Army and share the page with friends and family across social media.

All of that can be done through the fillthekettle.com website, with money donated locally being used for local programs.

More traditional methods of donation are still available this year. People can donate by phone at 250-554-1611, online by clicking here and in person at 344 Poplar St. in North Kamloops.

The Salvation Army’s fundraising goal this season is $375,000, which would match what was raised during the 2019 Kettle Campaign.

Still, Fifield acknowledges that might be difficult.

“We recognize our reality this year is different,” he said. “We just recognize the reality and make sure everyone knows that there are opportunities and ways to give.”

© Kamloops This Week

 


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