For the second year in a row, the Thompson Okanagan Tourism Association (TOTA) has been named the 2019 World’s Responsible Tourism Award Winner at the 26th annual World Travel Awards.
The announcement was made at the Grand Final Gala Ceremony held in Muscat, Oman, on Nov. 28.
The World Travel Awards has become the international benchmark for recognizing excellence in the travel industry. Voting is conducted by industry professionals around the world. The announcement follows TOTA’s win of North America’s Responsible Tourism Award in January.
TOTA has been committed to being a sustainable destination as a result of a strategic program launched in 2012 — “Embracing Our Potential.”
The 10-year strategy laid out the foundation for maximizing the economic benefits of tourism in the region, while simultaneously protecting its natural, social and cultural resources.
To date, it has seen the installation of more than 1,000 electric car-charging stations and the establishment of regional human resources, Indigenous tourism and accessibility strategies and specialists.
The Thompson-Okanagan region was also the first destination in the Americas to become a Biosphere Certified Destination.