Tourism Kamloops snares award for Luv’n the Loops Passport campaign

The innovative local marketing campaign is delivered in partnership with KTW Digital

Tourism Kamloops has won an award for its Luv’n the Loops Passport campaign, created and delivered in partnership with KTW Digital and free for people to use.

The marketing campaign highlights and supports small business and strives to reinvigorate Kamloops’ visitor economy by providing incentives that residents could engage with independently. To date, more than 1,100 Kamloops-area residents have participated in the passport program to receive discounts at over 36 local businesses.

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The campaign won the Marketing Innovation Award at the BC Economic Development Association Awards, which The awards distinguish top performance in marketing innovation, community project, and recovery and resilience across the province. The awards recognize organizations for their efforts in creating positive change in urban and rural communities. In 2021, the awards committee received a record-breaking number of applications.

“We are thrilled to be recognized as provincial leaders in marketing innovation on behalf of the Kamloops tourism industry,” Tourism Kamloops CEO Beverley DeSantis said. “Luv’n the Loops was launched to build resident ambassadorship and local support for tourism and, in 2020, the initiative swiftly pivoted from a monthly mystery bus tour to a digital passport with the onset of COVID-19. We have maintained momentum connecting Kamloops residents and visitors, when permitted, with tourism related experiences throughout the pandemic with great success.”

Seasonal prize packages encourage participants to visit several participating businesses in a certain period. The prizes include local experiences and showcase seasonal highlights.

“Our Tourism Kamloops team continues to explore and expand our marketing partnerships while elevating and innovating our marketing efforts,” DeSantis said. “COVID-19 has delivered severe impacts to our organization, our tourism industry and our businesses through the city. Luv’n the Loops provides a bold, agile and fun solution to keep our residents engaged while supporting our local businesses.”

To participate, visit, create an account, visit participating locations, scan the QR code to access the discount or incentive, then receive a digital passport stamp to complete the transaction. Collect 10 or more stamps to be eligible for April’s prize package, as well as the grand prize package at the end of June.

"We’re very pleased to see this innovative program recognized,” said Tim Shoults, operations manager of Aberdeen Publishing, which operates KTW Digital and Kamloops This Week. “Tourism Kamloops is a forward-thinking organization and we’re very pleased to have been able to work with them to make the Luv’n the Loops Passport program such a success during a challenging time.”

For more information on Tourism Kamloops, visit

© Kamloops This Week



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