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‘(Un)wanted’ cat campaign has begun in Kamloops

This new campaign is part of a larger project that aims to create awareness of the cat overpopulation problem in Kamloops, which has been experiencing the highest intake of cats and kittens amongst all BC SPCA locations for the past several years.
BC SPCA Unwanted poster
The posters featured are a spin on “Wanted” posters and feature nine different local cats with a QR code that will link to the feline’s story. Participants have the option to enter into a draw to win a prize.

The BC SPCA is launching an interactive awareness campaign called (Un)wanted.

It was created for Kamloops residents to learn about the cat overpopulation in their community. As part of the initiative, “(Un)wanted” posters will be placed in the Brocklehurst, North Shore and downtown neighbourhoods for the next three weeks. 

This new campaign is part of a larger project that aims to create awareness of the cat overpopulation problem in Kamloops, which has been experiencing the highest intake of cats and kittens amongst all BC SPCA locations for the past several years.

Developed as an interactive outdoor activity for all age groups, posters will be on display in various shop windows and other community spaces, highlighting stories of some of the unwanted cats in neighbourhoods 

“Our hope is to encourage members of the community to investigate preconceived notions of what are sometimes considered unwanted cats,” said Ashley Fontaine, the BC SPCA’s community engagement manager. “It’s a good opportunity for them to learn how the cats ended up in these situations and, hopefully, inspire individuals and the community at large to think about what they can do to help reduce the number of unwanted cats in Kamloops.” 

The posters featured are a spin on “Wanted” posters and feature nine different local cats with a QR code that will link to the feline’s story. Participants have the option to enter into a draw to win a prize. Three sets of gift certificates valued at up to $200 from local businesses will be awarded through a draw from the entries. Each of the nine cats can be used as an entry, so if one spots all nine felines, it will help to increase the odds of winning.

The current campaign is the latest initiative in a multi-faceted approach that has been developed to address the cat overpopulation in Kamloops, including education, community engagement and increased spaying and neutering for both owned and unowned cats.

In May, the BC SPCA Community Animal Centre and Spay/Neuter Clinic in Kamloops launched a low-income spay/neuter pilot-program. 

Call 1-855-622-7722, option 6, for more information.