The provincial government’s tourism events program has announced how it will fund 2020 events in the province.
The province uses the program to supplement event marketing to draw more people to communities and raise awareness of events. This latest round of funding is going toward 45 events in the province with a price tag of $3 million for events taking place between October 2019 and September 2020.
In Kamloops, three events are slated to receive $70,000 in funding. The Kamloopa Powwow will receive $10,000 in funding, the 2020 Canada 55-Plus Games will receive $50,000 and the CADS 2020 Ski and Snowboard Festival at Sun Peaks will receive $10,000.
The remaining $870,000 given to the Thompson-Okanagan in this round of funding went mostly to Kelowna-area events, including $200,000 toward the Memorial Cup in Kelowna, $160,000 to events at Big White Ski Resort, $100,000 to Skate Canada International in Kelowna and $40,000 for Kelowna’s Denim on the Diamond.
Other Thompson-Okanagan events funded include the 2020 Salmon Arm Roots and Blues Festival ($122,150), the 2020 Bass Coast music festival in Merritt ($140,000) and the SEISMIC Spring Mountain Festival in Vernon ($10,000).
Last year, the province spent $2.3 million on the program.