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Tourism Kamloops, Abbott Wealth donate combined $100,000 to TRU

To date, TRU’s Limitless campaign has raised $42.7 million. For more information, go online to

Tourism Kamloops and Abbott Wealth Management have each donated $50,000 to Thompson Rivers University via the school’s Limitless campaign, which aims to raise $50 million in donations in the university’s 50th anniversary year.

Tourism Kamloops’ gift will go toward the TRU’s tourism innovation lab, which was founded by Tourism Kamloops and is a collaboration with the Kamloops Innovation Centre (KIC) and the school’s department of tourism management.

The funding gives students the opportunity to take ideas developed in class and, when successfully pitched, incubate and accelerate in partnership with KIC to transform them into new tourism businesses.

“Our partnership with TRU and KIC and investment in our students is a dedicated effort directly supporting the future of Kamloops as a robust tourism destination,” said Beverley DeSantis, Tourism Kamloops’ chief executive officer.

“Endorsed by our stakeholders, experience development is a top priority for Tourism Kamloops. To engage, mentor and guide future tourism entrepreneurs from idea to start-up to create the right experience, for the right visitor, at the right time is vital to a thriving visitor economy.”

Douglas Booth, dean of adventure, culinary arts, and tourism at TRU, said the tourism innovation lab is “a perfect example of Thompson Rivers University working with a local enterprise, Tourism Kamloops, to provide an opportunity for students to develop entrepreneurial skills, tourism-based products and tourism-based ventures.”

Abbott Wealth’s $50,000 donation will fund more scholarships and bursaries for student-athletes.

The donation is in matching funds to the WolfPack 50 campaign, which aims to commit 50 monthly donors to every team.

With the donation—the largest in the firm’s history—Abbott Wealth is encouraging other businesses and the community to support WolfPack 50.

“We know the burden student-athletes carry,” said Mark Bertoli, partner and investment advisor of Abbott Wealth Management Inc.

“With so many hours dedicated to their studies, let alone practices, training and game responsibilities, it makes it very difficult to pick up part-time work while in school. We believe this donation, which has a community matching component, will help many students, and that is important to us.”

“We are unbelievably grateful for this generous donation from the team at Abbott Wealth Management Inc.” said Curtis Atkinson, TRU’s director of athletics and recreation. “With this donation, we will bring more student-athletes into our program who might not have been able to afford doing so before.”

To date, TRU’s Limitless campaign has raised $42.7 million. For more information, go online to