The Thompson-Nicola Regional District film commissioner hopes updating the region’s photo library will bolster more business in the region.
Victoria Weller said a $100,000 grant from the provincial government should help her do just that.
The funds will help Weller and her colleagues create a digital archive of high-quality images showcasing all aspects of the region in an effort to attract more filmmakers, tourism and economic development to the TNRD.
“From a film perspective, we really, really want to start making our library more robust and comprehensive for stakeholders to draw from,” she said.
While TNRD staff and contractors have taken thousands of photos over the years, recent technology and ever-changing scenery mean updates are in order.
“The landscape has changed so much. Especially when you have a fire or a washout or something,” Weller said.
“Look at the difference after a fire — every year the ground changes. It is so pretty, there is new foliage and wild flowers and bushes and grasses. And the Ministry of Transportation is improving so many roads with these state-of-the-art bridges, which changes the look of the roads — that matters to car commercials. It is another tool for me to market the region to filmmakers to see what they can find for locations.”
Weller said the photo updates will likely bolster tourism, as well.
“So when people think, ‘Oh, should we go through Cache Creek? They did have a flood’ — well, that was two years ago and look what the ministry has done since then” she said.
Weller added the TNRD will be hiring professionals to take photos, noting she is shooting for top-notch quality.
“We’re not open to having people email us a bunch of their photos because everybody has a camera in their phones these days,” she said.
“We can’t do it all, but we sure are going to try and have this comprehensive library and let our stakeholders have access. We’ll employ professional photographers, tell them what we want and how we want it, do some signature events and go places that nobody really goes to.”