Kamloops tourism performance surpasses 2018 targets

According to Tourism Kamloops, the tourism industry is connected to $270 million in direct visitor spending and $449 million in total economic impact, with 1.8- million people visiting the city annually

According to Tourism Kamloops, October accommodation revenues increased by 24 per cent and visitation was up by 18 per cent.

Meanwhile, independent travel increased by 24.5 per cent and group travel was up by seven per cent.

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Year to date (January to October) accommodation revenues are up by 6.2 per cent and visitation is up by 4.2 per cent.

Targets have been set for 2019, with Tourism Kamloops looking to increase city tourism revenues by 3.5 per cent.

“Our nimble, digital-first approach featuring our passions-based experiences such as fishing, golf, mountain biking, sport and events, as well as our newly appointed Thompson Valley wine region and burgeoning beer culture, have helped to turn the attention on Kamloops,” Tourism Kamloops CEP Beverley DeSantis said. 

As of the end of October, Kamloops sat poised to surpass the annual growth target by nearly three percent and will likely finish the year six per cent ahead of 2017 numbers.

According to Tourism Kamloops, the tourism industry is connected to $270 million in direct visitor spending and $449 million in total economic impact, with 1.8- million people visiting the city annually.

Tourism Kamloops pointed to a number of initiatives in 2019 and beyond:

• Hotel 540 re-opening in April as Delta Hotels by Marriott Kamloops;

• New Choice Hotel opening near Cascades Casino;

• Bright Eyes Brewing opening in The Station on Tranquille;

• Rocky Mountaineer’s commitment to doubling its passenger volumes by 2022.

© Kamloops This Week

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