Sponsored Content provided by the BC Innovation Council
"Innovation distinguishes between a leader and a follower" - Steve Jobs
All over the province, companies are constantly planning for the future, and trying to keep up with rapidly changing economic and technological landscapes. For one company headquartered in Kamloops, there's no interest in merely keeping up - they'd prefer to stay ahead.
That company is BCLC, which has a history of being at the forefront when it comes to the lottery player experience, technological advancements and market trends. So how are they able to maintain their position at the front of the pack? The answer quite simply comes down to one word - Innovation.
BCLC is one of the province's leading innovation companies and has made a habit of taking innovative ideas and turning them into innovative solutions. The majority of their tech is used every day by the public and they're constantly enhancing their user experience through incredible advancements, strategic partnerships, and a commitment to sourcing the best local talent. BCLC innovation is paving the way for the exciting future of the province's evolving gambling industry.
Moving into The VR Space?
As gambling continues to evolve, so does the way users experience it. Virtual reality has the potential to play a significant role in the future of gambling and BCLC is already looking ahead as to how they can incorporate this burgeoning tech into their repertoire.
After extensive customer research, BCLC came up with the idea of creating a VR version of the ever-popular escape room experience. Recognizing the vibrant VR scene in Vancouver, they partnered up with a local company to turn their escape room idea into reality. After just a few weeks, they had a functional prototype and began testing their new game concept on potential customers.
"At BCLC, we understand there is a wealth of talent and creativity in the startup and tech communities here in B.C., ready to help us reach our innovation goals," says Richard Fenster, Director of Corporate Strategy at BCLC. "Being able to collaborate with our local talent pool is an invaluable resource for us.
Sourcing the Best BC has to Offer
BCLC knows one of the best ways to reach their innovation goals is to leverage the talent that exists right in their own backyard. To better connect themselves to local tech companies, they organized an online competition to source, identify and test new games -- marking a significant strategic shift from their traditional procurement methods.
"We understand startup tech firms don't typically respond when we go to market with a request for proposal. To address this gap, we collaborated internally to create an online competition, " says Fenster. "Our feeling was that by taking the procurement process to a place more familiar to startup and tech companies, they would be more inclined to submit. The result was more than 20 submissions, largely from companies who have never done business with us before."
This isn't the only way BCLC is sourcing the best local talent. In February, BCLC presented at the British Columbia Growth Opportunities Tour (#BCGO), where they asked local innovators to help them solve their business challenge of creating the next innovative game or experience. #BCGO is where BCLC first pitched their online competition idea and gave the company a unique opportunity to connect directly with BC's top innovation talent. After having so much success the first time around, BCLC is eager to present once again at the upcoming #BCGO Tour this Fall.
#BCGO offers the opportunity for companies to present their business challenges to an audience of local innovators, and in turn, innovators benefit from meeting potential customers first-hand. Over 600 connections were made last year, fueling innovation across the province.
"#BCGO attracts top companies - both in and outside of the tech industry," says Natalie Wong, Community Relations Officer at BC Innovational Council, organizer of the BCGO Tour. "Attending #BCGO and seeking local tech talent to solve their business challenges emphasizes BCLC's commitment to enhancing their business and user experience through innovative tech."
If innovation truly distinguishes between leaders and followers, BCLC has made a history of leading by example. While nobody knows exactly what the future holds, BCLC is committed to embracing innovation to create a better and more immersive gambling experience for their players all over British Columbia.