From now until December 10, 2021, B.C. residents can help alleviate hunger, support local businesses and cross off their holiday shopping list through BCLC’s new virtual fundraiser called Love Local BC. The initiative comes at a critical time as many communities recover from recent flooding.
For the duration of the fundraiser, all purchases and silent auction bids made through Love Local BC will have double the impact.
BCLC is sponsoring a number of specially curated items and gift cards from local businesses, making them available for purchase on the Love Local BC page. When an item is purchased or successfully bid on, the contribution will go directly to one of 11 partner food banks throughout BC, including the Kamloops Food Bank. This means that both local businesses and charitable organizations will receive valuable support during these challenging times.
“As an organization with a Social Purpose to generate win-wins for the greater good, BCLC developed the Love Local BC initiative as one way to do just that,” says Peter ter Weeme, BCLC’s Chief Social Purpose Officer and Vice President of Player Experience. “We’re proud to support communities, non-profit organizations and local businesses throughout the province as part of this important virtual fundraiser that comes at such a pivotal time of need here in B.C.”
In addition, everyone who bids on a silent auction item, successful or not, or purchases a gift card, will be entered into a grand prize draw worth up to $5,500. This exciting prize includes a one-night stay at Parq Vancouver in one of the hotel’s most luxurious suites, generously donated by Parq Vancouver.
“We are grateful to our community and to BCLC for stepping up time and time again,” says Bernadette Siracky, Executive Director for the Kamloops Food Bank. “Everyone deserves to have healthy, delicious meals, especially during the holidays. Support through initiatives such as Love Local BC goes a long way in helping us deliver critical food supports throughout Kamloops.”
In 2020, the Kamloops Food Bank distributed approximately three million pounds of food to more than 5,500 individuals in need. The continued impacts of the COVID-19 pandemic compounded by the summer heat dome event, the largest wildfire season yet and the recent flooding has significantly increased demands for the Kamloops Food Bank’s services and stretched resources thin.
“It’s been a challenging year for many small businesses so it feels amazing to end the year off by being a part of such a positive fundraiser,” says Layton Demidoff of Earls Kamloops, one of the businesses featured. “Love Local BC is unique because it not only allows businesses like ours to reach new customers, but it also enables us to come together as a community to support an important charity.”
Other Kamloops-based businesses participating in Love Local BC include: Your Escape Day Spa, Hello Toast and Red Wing Shoes.